
By Bill Kraus
How can it be that we live in a low-information society? We have the remnants of the once dominant newspapers, we have TV news, we have radio, and, best of all, we have the incredible internet.
What we don’t have is a unifying, widely-accepted public communication medium.
To put it as colloquially and simply as possible, we don’t have page 5 of the Milwaukee Sentinel. We don’t even have the Milwaukee Sentinel. The communication mantra when we did was that everyone in government read the morning paper, and whatever was on page one or the state news page 5 determined what everyone’s day would be like.
The operative word was “everyone,” including most of the citizenry.
There was TV news with its “if it bleeds, it leads” emphasis and its time constraints.
Radio was all over the place. From the often overlong on public radio, to the breathlessly short on commercial radio, spiced by the talk radio screamers who admit under questioning that they are really in the entertainment business.