
By Bill Kraus
This is a combination of what I hear from others, what I wish, what I wish I heard from everyone. All followed, alas, by the reasons these wishes are not going to come true.
Shorter Election Season: In England, campaigns run 60 days. English elections are called, not scheduled. It would be foolish to campaign for an uncalled election.
More Civil, Less Costly Elections: Extreme partisans have always favored belligerent campaigns. The moderates who ran the parties when the parties were running and funding the campaigns always marginalized the extreme partisans and pitched those campaigns to the independent, persuadeables whose votes determined the winners. That group is now marginalized in favor of the new conventional wisdom that it is more important to motivate the committed than to win over a shrinking group of undecideds. Bellicosity prevails.
Less Superficial Rhetoric: This is a protest against sound bites, 30-second commercials, sloganeering, demonizing ad homenism. The new target is the “low information, low attention” market and this market wants simple answers to complex questions and are put off by the pedantic complexities of, say, the once staple full page ads in the no longer important newspapers.
More Truth, Fewer Specious Assertions: The truth is often elusive and questionable. Exaggeration works better particularly in a segmented, fragmented world where “I read it in the paper” is a bygone mantra, and no commonly accepted go-to medium has replaced it for the mass audience.