Myths and fantasies

 

By Bill Kraus

Election season produces myths and fantasies aplenty. There is a bumper crop this year.

Attack ads work best:

They work best for the people who produce and promulgate them and convince candidates that they work best. And they are indisputably suited for soundbite politics. But to claim they work best there would have to be competing positive, position ads to compare them with. There aren’t any. Some long-suffering reporter in Colorado Springs watched 1,500 political ads this year. Five of them were positive.

The internet is today's news source:

The internet is a wonder. The internet is a library. Newspapers are in the library and on the internet. Newspapers are convenient, disposable, and aggressively comprehensive. The internet is inconvenient and aggressively specialized and segmented. Big difference.

North and down

 

By Bill Kraus

The call came from Bob in Stevens Point. The offer was an hour on Glenn’s public radio show produced in Wausau followed by good seats at the Tammy Tommy debate near the studio.

There’s a show on public radio not produced in Madison or Milwaukee? There is. It’s called Route 51, and it is broadcast on those stations located in the mostly unoccupied upper third of the state. I assume I am not the only resident of insular, insulated southern Wisconsin who didn’t know this.

I went and joined Bob and Glenn in the studio along with Christine who was there to make sure the famous public broadcasting balance was intact.

Bob said the show would be a lounge act for the debate to follow. It was more than that. We touched all the usual bases, discredited a few of the myths--that CEO are vicious, rich tyrants who tell their employees how to vote and that the votes in Wisconsin are seriously distorted by busloads of illegals brought in from Illinois--and, we thought, elevated the political conversation from the “you are; am not; are too” level of the media discourse.

A wish list

By Bill Kraus

This is a combination of what I hear from others, what I wish, what I wish I heard from everyone. All followed, alas, by the reasons these wishes are not going to come true.

Shorter Election Season: In England, campaigns run 60 days. English elections are called, not scheduled. It would be foolish to campaign for an uncalled election.

More Civil, Less Costly Elections: Extreme partisans have always favored belligerent campaigns. The moderates who ran the parties when the parties were running and funding the campaigns always marginalized the extreme partisans and pitched those campaigns to the independent, persuadeables whose votes determined the winners. That group is now marginalized in favor of the new conventional wisdom that it is more important to motivate the committed than to win over a shrinking group of undecideds. Bellicosity prevails.

Less Superficial Rhetoric: This is a protest against sound bites, 30-second commercials, sloganeering, demonizing ad homenism. The new target is the “low information, low attention” market and this market wants simple answers to complex questions and are put off by the pedantic complexities of, say, the once staple full page ads in the no longer important newspapers.

More Truth, Fewer Specious Assertions: The truth is often elusive and questionable. Exaggeration works better particularly in a segmented, fragmented world where “I read it in the paper” is a bygone mantra, and no commonly accepted go-to medium has replaced it for the mass audience.