By Bill Kraus
Endorsements have always been a campaign staple. Prominent people, large organizations, anyone or anything with a following who will praise the candidate, are as good as gold in candidates’ campaign literature.
The way it worked was the campaign controlled the publication of the endorsements.
Sometime in the last 20 percent of the last century more of the endorsements became self actuated and published. The control of the endorsement process shifted away from the candidates and the campaigns.
Most of the newly unfettered endorsers were respectable, responsible, and welcome.
They also had money. They could buy TV ads and let the world know how much they liked their endorsees and why.
This would be done in their own words, which was occasionally a mixed blessing.
All in all, though, there was no widespread protest about this turn of events.